Localization Strategies for Global E-Business

Lingoport is proud to have collaborated on Localization Strategies for Global E-Business by Professor Nitish Singh, PhD, Associate Professor of Int. Business & St. Louis University Director Alternative Delivery Programs. The book is out now and is available on Amazon and the Cambridge University press websites.

A major focus of Singh’s book is on internationalization, a point of expertise of Lingoport. Lingoport President & CEO Adam Asnes is featured a number of times from describing the best i18n support technologies to the necessity of Unicode in a project.

Preface for Localization Strategies for Global E-Business

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the ‘Global Internet Economy’. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

Book Features

• A comprehensive, non-technical guide to tapping the growing global e-commerce market with ready-to-implement localization strategies for effective international web presence
• Presents a blend of strategies, models, checklists, tools, research insights, examples and cases to help readers comprehend the complexities of global e-commerce
• Shows how to avoid common web localization mistakes and, in the process, achieve significant cost savings

The book is available for purchase on Amazon.com.

Upcoming

Singh presented a well-received presentation at last year’s Worldware Conference entitled The Rise of Chindia: Opportunity or Threat? The video is available here.

In the absence of the Worldware Conference this year, Lingoport has stepped to the plate to bring the 2012 Internationalization Conference. The conference features several great internationalization and localization tracks as well as an in-depth pre-conference i18n training course.

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