Apple Bug

Apple’s i18n Bug Makes the News

Apple’s iOS Character Bug and Internationalization (i18n) It’s rare that an i18n issue makes the news. In fact, in a meeting a few years ago with an i18n and localization team, one member lamented just that. “Nobody gets fired for a character corruption issue. That just doesn’t make the news.” The context was that security […]

Software i18n Disaster Story

Throwing it Over the Wall

Don’t fall into this simple trap when internationalizing for the first time that can cost years of work and millions of dollars! Our friend Steve, from Plodding Tech. was subject one such story. Steve knew Plodding Tech. needed to expand their market reach, but he felt his team was too busy to tackle the large-scale […]

Webinar: 10 Questions with Industry Leader Renato Beninatto

New Webinar: 10 Questions with Industry Leader Renato Beninatto

I invite you to watch our webinar, “The State of the Internationalization & Localization Industry,” in which I interview Renato Beninatto, industry leader and CEO of the market research and consulting firm, Nimdzi Insights. Renato has served on executive teams for some of the industry’s most prominent companies and is the author of the book The General Theory […]

Global Growth Markets: Shanghai

The Fastest Growing Global Markets in 2018

Seeking new opportunities and the fast lane for growth for your brand? Then look no further than the fastest-growing global markets. According to the 2018 PwC CEO Survey, corporate CEOs are confident in the global economy to grow reliably in the year ahead, with the highest-ever jump in CEO optimism related to the global growth […]

Fearless Leadership in Global Expansion Webinar Featuring Anna Schlegal

New Webinar: Fearlessly Leading Global Expansion, Featuring NetApp’s Anna Schlegel

Watch this special webinar, in which I interview Anna Schlegel, Sr. Director, Globalization Programs and Information Strategy at NetApp. Anna has been a leader in our industry for many years, forging a path for more collaborative, more seamless, and more customer-centric global expansion.  Prior to joining NetApp, Anna held various globalization roles at Cisco, Xerox, Verisign, and VMware. […]

Winter Holiday Season

The winter holiday season is a great time to look at a more human element in the localization process. A few quick examples of global holidays might give some inspiration of how to approach different regions during this festive time. Chinese New Year/ Lunar New Year In America we think of the holiday as Chinese […]