Go beyond early adopters with better products in your international markets. One way to ensure higher quality localized products is to coordinate more efficiently with
When making decisions, localization buyers often focus on cost and timing of translation, but overlook the monetary and opportunity costs of their own file processing.
Miss anything from this year’s Internationalization and Localization Conference? Have no fear. We recorded each of the sessions, and those sessions are now available for
I have been in the international-production, international-product-management and globalization business for over 12 years. Over the past four, I have been focused on online games, social and mobile games and applications. I realize that my continued focus on and fascination with this particular area has a lot to do with the instant gratification that results from globalizing in the social/mobile space. Sure I have seen great results from globalizing software, handhelds, CPU’s, search and web services, but the dramatic increase in the overall user base and revenue coming from localization of social games, mobile games and applications provides the best – and the most immediate – business case to invest in international expansion.