Go beyond early adopters with better products in your international markets. One way to ensure higher quality localized products is to coordinate more efficiently with
When making decisions, localization buyers often focus on cost and timing of translation, but overlook the monetary and opportunity costs of their own file processing.
Understanding Continuous Globalization and Why the Best Localization Software Solutions Are Ever-Evolving
Globalization has been a significant driver of economic growth and development, enabling companies to access new markets, increase their revenue streams, and diversify their customer
Miss anything from this year’s Internationalization and Localization Conference? Have no fear. We recorded each of the sessions, and those sessions are now available for
I have been in the international-production, international-product-management and globalization business for over 12 years. Over the past four, I have been focused on online games, social and mobile games and applications. I realize that my continued focus on and fascination with this particular area has a lot to do with the instant gratification that results from globalizing in the social/mobile space. Sure I have seen great results from globalizing software, handhelds, CPU’s, search and web services, but the dramatic increase in the overall user base and revenue coming from localization of social games, mobile games and applications provides the best – and the most immediate – business case to invest in international expansion.
Information is being created more quickly and by more people every day. Anybody with internet access now has the ability to spread news and information
The rise of China and India (Chindia) has had a significant impact on the global economy as their markets have opened up to western companies
The affect of machine translation (MT) in the globalization industry has been astounding do to MT’s ability to cut costs and shorten the time to
Worldware Presentation – Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)
People across the world are wired differently. With this being the case, it is important to design products specific to the intended locale. A mis-internationalized
The world is yours, or at least that’s the promise e-commerce offers. Get your products, services or information online and you can gain customers anywhere. It can be challenging, though, to build an active worldwide customer base that buys and comes back for more.
In our industry there’s a great deal of well deserved tactical focus on technologies and processes. But remember, new concepts and ideas that evoke emotion move people, numerical evidence of efficiencies and incremental savings are usually, less persuasive.