The business case why US companies need to internationalize their software in order to sell to the Canadian Government
In Adam Asnes’ article in the September 2010 issue of MultiLingual, he illustrated how business cases for US companies can drive their need to internationalize their software in order to sell to the Canadian Government, or to sell broadly in Quebec. I liked in his article how he mentioned that companies may adapt their software because of sales-driven reasons rather than part of a broad global marketing initiative, which have “different needs-drivers reflected in deadlines, resources and scope” than regular, consistent localization projects.
August 27, 2010
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