Watch this special webinar, in which I interview Anna Schlegel, Sr. Director, Globalization Programs and Information Strategy at NetApp. Anna has been a leader in our industry for many years, forging a path for more collaborative, more seamless, and more customer-centric global expansion.
Prior to joining NetApp, Anna held various globalization roles at Cisco, Xerox, Verisign, and VMware. Her work at NetApp has enabled the Fortune 500 technology leader to reach higher global revenue by adapting products, solutions, programs, departmental alignment and strategies to local needs and objectives around the world.
If you’re looking to help mold your company into a more globally-minded and globally-collaborative business, you don’t want to miss this webinar.
The Global Opportunity
Today’s economy is increasingly borderless, and global expansion offers your company an opportunity to increase revenue, gain new customers, and strengthen your competitiveness. This webinar will teach you a smarter way to go global, enabling your brand to connect more deeply with local users and to avoid the common mistakes that many companies make when expanding into new regions and countries.
An Industry Leader on a Global Mission
Anna is a true veteran of internationalization and localization. Beyond her 20 years of experience in the industry, she also authored the book Truly Global: The Theory and Practice of Bringing Your Company to International Markets, and co-founded the 4,000+ member association Women in Localization.
Based on her experiences, Anna will walk you through strategies for effective globalization, including team building, inter-departmental collaboration, objection handling, and executive management buy-in. Uncover what it takes to not just sell products internationally, but to excel at global expansion and business-building.
- Date: Wednesday, January 24, 2018
- Time: 9am PT | 12pm ET | 6pm CET
- Duration: 30 minutes (followed by audience Q&A)
Who Should Attend
- Localization Managers and Engineers
- Development Managers and Team Members
- Product and Program Managers