An Interview About Globalization Technology with Allison McDougall

As part of Lingoport’s webinar, Learn Continuous i18n & L10n, and Buy a Droid Too!, we interviewed our featured guest speaker, Allison McDougall, SVP of Global Sales at Amplexor, to get some quick insights into the current state and future of globalization including processes, technology, communication, and opportunities for improvement.

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How has i18n technology evolved since you began in the industry?

Allison McDougall: Evolution from traditional ‘train-the-trainer’-style teaching developers how to develop code with localization in mind; evolution from identifying potential I18N issues once development is finished to agile-based, ‘real-time’, continuous I18N. It’s been incredible to witness the combined evolution of both Technology as well as overall global awareness!


What would you describe as the leading challenge of blending technologies and service?

Allison McDougall: Ah, great question! I would say “Understanding the BUSINESS need and ensuring that all team members continue to stay on the same page in terms of requirements, interdependencies, and communication.”


How do you feel globalization will evolve over the next 20 years? How will the technology continue to evolve?

Allison McDougall: Most of us are feeling the effects of increased automation and AI in the industry now … Content and software DEVELOPMENT will become much more automated, as will globalization efforts. Content data stores will be used to create more content, and we’ll be able to globalize much faster using existing technologies that embed AI and are able to make complex decisions ‘on the fly’. People working in this industry will become even more strategic, more valuable, more consultative as we educate clients and executives about the pros/cons around developing software and content that most effectively aligns with business goals.


What is the biggest opportunity to improve globalization processes?

Allison McDougall: Identify your internal Champion. Move up the value chain, insist upon your ‘seat at the table’, create globalized software and content at source — something we have been evangelizing for well over a decade. Globalization can no longer be an after-thought.


  • Date: September 26th, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A


Ready to learn more? View the webinar today!

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