As part of Lingoport’s webinar, How to Engage Your Organization and Gain Critical Globalization Support, we interviewed guest speaker, Kevin Benson, Global VP of Corporate Sales at United Language Group to get some quick insights into the state of globalization including processes, communication, and opportunities for improvement.
How has globalization evolved since you started in the industry?
Kevin Benson: Process optimization and enhancement, to support human translation, are the most noticeable differences in the industry over the last decade. The ability to seamlessly share content from internal systems of record, without human intervention, has allowed companies to expand their efforts at globalization. Incorporating MT to augment human-based process, in addition to TM, is quickly changing the face of globalization as companies are able to leverage globalization across a broader spectrum of content and processes.
What would you describe as the number one globalization challenge organizations face?
Kevin Benson: Budgetary constraints continue to hamper globalization efforts across companies at a global level. Globalization is often considered as an afterthought around processes which are already optimized for throughput.
How does a lack of support and understanding from leadership teams impact globalization quality and efficiencies?
Kevin Benson: Not considering the budgetary implications of globalization often times causes companies to accept short-cuts in the globalization process which directly impact process efficiency and quality of final content. A firm understanding of globalization processes, investment requirements and overhead of not addressing early in the process is critical to success. Many leadership teams are frustrated by the investment required to ensure global acceptance of their products, but fail to consider or understand the potential cost savings offered by pre-planning and process optimization in the area of globalization.
What is the biggest opportunity to improve globalization processes?
Kevin Benson: Technology and trusted vendor partnerships go hand-in-hand in improving globalization process. Building a globalization process on a foundation of technology, supported by a collaborative team of resources offers tremendous gains on long-term investment and time to market.
Ready to learn more? View the webinar today!
- Date: August 22, 2019
- Time: 9AM Pacific, Noon Eastern, 18:00 CEST
- Duration: 40 minutes, plus audience Q&A