Internationalization Basics for Non-Engineers

Internationalization Basics for Non-Engineers

Lingoport CEO Adam Asnes was recently invited by GALA (Globalization and Localization Association) to present a webinar on the business and development issues that shape internationalization. Adam presented practices that make internationalization a simple part of the process. While many GALA members are extremely proficient with localization, internationalization is often just barely understood, or not at all. Yet a poorly internationalized product will give localization efforts sub-par results and reflect poorly on the localization – not the development. Additionally, when a client approaches internationalization, the efforts are often not systematic, making quality a risky endeavor. This webinar recording features practical real world advice based on extensive software globalization experience over a wide breadth of technologies and applications. This interactive online event targets professionals involved in helping their company succeed in international markets, including internationalization and localization managers, project and program managers, international marketing managers, senior executives responsible for international market share.

About the presenter Adam Asnes founded Lingoport in 2001. As Lingoport’s president and CEO, he focuses on sales and marketing alliances while maintaining oversight of the company’s internationalization services engineering and Globalyzer product development. Adam is a frequent speaker on globalization technology as it affects businesses expanding their worldwide reach.

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