BOULDER, CO – August 17, 2011 – Lingoport, a leading provider of software internationalization consulting services and i18n tools, announced today that it will co-host a live online webinar with Copyous on Thursday, August 25, 2011, titled “Product Brand Culturalization.”
People across the world are wired differently. Some cultures are more sensitive to certain colors, prefer certain shapes over others, some cultures are more formal than others and so on. A best-selling product in the US may not necessarily achieve the same success in Columbia, China, or Germany. It is key to design and market a product brand with an eye on cultural adaptation to regional markets in order to gain a competitive edge in these markets. Launching a brand successfully in global markets requires a concerted effort of many stakeholders within a company and often yields the desired Return-On-Investment.
Talia Baruch, Founder of Copyous, notes, “This presentation is a walk-through of contextual, functional and visual elements to consider for producing a culturally fitted product brand. It will also provide a quick peek into glocal strategy for product acceptance in new market entry.” “We’ll present several case studies and take an in-depth look at the relationship between branding and the needs of the global marketplace, including culture, localization, and internationalization,” adds Chris Raulf, director of marketing at Lingoport.
Webinar: “Product Brand Culturalization”
Date and Time: Thursday, August 25 at 11am PT / Noon MT / 1pm CT / 2pm ET
Registration: Register for free @ https://lingoport.com/webinars/product-brand-culturalization/
Where: Your desktop
Presenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf, Marketing Director, Lingoport
Anyone interested in learning more about the product localization, internationalization, and culturalization process should register for this free online session, including business managers, international marketing managers, product managers, as well as internationalization and localization managers and professional.
Copyous supports companies going global, building & managing scalable localization programs fitted to company international growth goals. Information on Founder’s roll-sleeve service suite. You can find Talia on LinkedIn at www.linkedin.com/in/taliabaruch.
Lingoport helps globally focused technology companies adapt their software for worldwide markets with expert internationalization and localization consulting and Globalyzer software.