It’s easy to get agreement that revenues beyond a company’s home country market are important. If you look at some of the great global US brands, you’ll find that global revenues are 50% or even greater than 65% of their gross. While much has been made of measuring the return on investment for
The world is yours, or at least that’s the promise e-commerce offers. Get your products, services or information online and you can gain customers anywhere. It can be challenging, though, to build an active worldwide customer base that buys and comes back for more.
Concept When developing software that is to be used in multiple languages, it is essential to support a character set that will render any character. Unicode, a standard for representing text of all the world’s writing systems fills this void, allowing for full character support and workable software in all languages. In this 4-minute video, […]
In March I attended and presented at the first Worldware Conference, which took place in Santa Clara, California in the heart of Silicon Valley. I became really excited about this conference as it proved to be the first to directly target business issues around software internationalization and globalization. Too often in other conferences, the focus […]
There are some technology companies where thinking globally has been fundamental to their operations for years and years. I’m referring to companies like IBM, HP, Yahoo, Google and the like. These companies all made significant investments in their global infrastructure, sales teams, products, development and strategic planning. It didn’t happen by accident. And as these […]
Chances are you’ve seen corrupted data, but perhaps didn’t think too much about it unless you’re a localization engineer. Most people see it first in their spam, coming with promises of Euro-Lottery millions or other nefarious offers. The corruption evidence is in the square boxes or random nonsensical characters that fill the subject heading or email body