Folks across the globe are wired differently. Therefore, it’s key to design and market a product brand with an eye on cultural adaptation to regional markets. Get a competitive edge. And keep it. At the speed of need. A product unlocalized is a product unsold. An ROI unreaped.
This one-hour presentation is a roller coaster ride through pains and gains in the pre-natal product development process. We’ll review contextual, functional and visual elements to consider for producing a culturally fitted product brand and resurface just in time for a quick peek into glocal strategy for product acceptance in new market entry.
Webinar: “Product Brand Culturalization”
Date and Time: This webinar was originally held on Thursday, August 25, 2011
Webinar recording: Request the recording of this webinar by completing the form at the bottom of this page
Presenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf, Marketing Director, Lingoport