The business case for internationalization is clear: companies have to sell to customers who are buying –> international customers present good buying opportunities –> products must be adapted to sell to international customers. Great, grand, wonderful (no yelling on the bus)! It all sounds so easy, doesn’t it? Well if it were all so easy, we would be spending 50 weeks per year on vacation and two weeks per year working. This is not the case.
Companies get bogged down in discussing costs, implementation and justification of all things, including internationalization. This inspired us to develop a webinar on how to justify internationalization to management. We have heard questions from customers about how the lack of a definitive i18n/L10n process is slowing their department down, but they don’t have the numbers, the raw data to quantify the use of tools to aid the process.
The webinar is free of charge, more info:
- Date: Thursday, September 15, 2011 @ 9:30am PT / 12:30pm ET
- Registration: This event is over. View the recording here.
- Presenter: Adam Asnes, Founder & CEO of Lingoport
Adam will discuss a number of topics, including:
- How would management be affected if you failed to meet quarterly expectations internationally due to a lack of understanding between developers and localization caused by an unclear i18n/L10n process?
- How much time (and money) is spent on bug fixing? And what exactly is an i18n bug?
- How to create an internationalization plan.
- How to lower overall cost by establishing a stable QA process.
- How to managing the internationalization process.
- How to present numbers and strategies to management in a clear and concise manner, and much more.
