Webinar: The Global Product Strategy Playbook of Leading Brands

10 Questions with Talia Baruch, CEO, Yewser

Optimizing Global Growth and Product Geo-Fit: Learn strategies for accelerating customer acquisition, engagement, conversion and brand loyalty in international markets

There are many factors to launching and maintaining global products in new markets successfully. Just because your software or site is a hit in your home country doesn’t mean that you simply translate it and you’re ready to take on the world.

Details

Global Expansion

In this webinar, we will discuss global expansion by optimizing product functionality and experience, with value propositions fitted to the local market opportunity on a global scale. Learn from the playbooks of leading brands, such as Google and LinkedIn.

Expertise Built On Success

Talia is a Product Growth & Global Strategy Executive, working cross-functionally to make products make sense in the global multicultural marketplace. She has 20 years’ experience leading internationalization, localization, international product management, global growth strategy, and go to market strategy at Google, VMware, LinkedIn, and SurveyMonkey. She is founder of Yewser, helping companies accelerate global growth from the ground up, winning adoption in local markets on a global scale. Talia adds the cultural and regional factors in product behavior and value-prop positioning to optimize for customer decision making on key funnels in international markets: discoverability, customer acquisition, engagement, conversion, retention and brand loyalty.

Talia is also an Entrepreneurship Advisor at the Google Accelerator for Applied Machine Learning innovation technologies in Emerging Markets, and mentors Google’s portfolio startups. She is Co-Founder of GlobalSaké, a non-profit organization, creating a collective cross-border, cross-culture community of industry leaders for knowledge share. Talia teaches the Grad School MBA program at Middlebury Institute of International Studies in Monterey, and Global Digital Marketing at San Francisco State University. She is a regular speaker at international conferences (LocWorld in Berlin, Dublin, Silicon Valley, GetGlobal in LA, TAUS, Product Tank, Unicode, i18n iMUG, and SF Globalization).

Webinar Recorded

Wednesday, July 25, 2018

Duration: 30 minutes, including audience Q&A

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Presenters

Adam Asnes

CEO

Lingoport

Talia Baruch

CEO

Yewser Consulting, Global Product Strategy for New Markets Entry

Agenda Highlights

  • How to determine priority new markets entry and how we define success?
  • How to gain and retain global customers?
  • What is important to global users (Do I know your product? Can I use it? Do I care?)
  • How to effectively drive cross-functional horizontal international efforts across the org?
  • How to get quality input from your global teams?
  • How to communicate a global vision to your executive teams

Who Should Attend

  • Product, Growth, Marketing and Business Development Executives
  • Localization Managers and team members
  • Product Managers
  • UX Designers
  • Global Strategy Managers

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