Worldware Presentation – Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)

People across the world are wired differently. With this being the case, it is important to design products specific to the intended locale. A mis-internationalized product will become confusing for its market, resulting in a loss in investment for the project. Follow along with Talia Baruch (below) goes over how to hit home, literally and figuratively, with internationalized and localized products.

Presented by:

  • Talia Baruch – An independent globalization strategist with 12+ years of localization experience working with clients like Google, HP, Adobe, Cisco and Starbucks to achieve highly successful localized products. Recently founded Copyous, a provider of internationalization and localization setup management.

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