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Shifting Left: Software Localization from Design and Development

Webinar Recorded

Wed, January 28, 2026

Duration: 1 hour

8 AM Pacific | 11 AM Eastern | 17:00 CET

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Shifting Left: Software Localization from Design and Development

The Motorola localization team supports many software development products and projects, and has been continuously integrating/automating localization with development for years. 

They have been moving toward initiating localization during product and feature design stages, rather than waiting until development completion to begin the localization process. Ultimately, they are creating an infrastructure where design teams can self-serve their localization, in addition to their more hands-on interdepartmental localization efforts.

In this webinar discussion, we’ll cover:

  • Future directions including AI augmented solutions
  • The goals of “shifting left” into the design process
  • Guiding localization into the design process
  • Using longest string representation to help designers see the impact of localization on their layouts
  • Gathering visual context for more accurate translation of software strings
  • Discussing an exchange of ideas of where design and development integrate with localization

Speaker: Nicolas Martinez

Senior Localization Software Operations Specialist, Motorola

Nicolaz is a technical product leader with 20+ years of experience scaling global products and modernizing localization operations. He specializes in AI-driven workflow automation and technical product management, including delivering solutions at scale for global organizations such as Motorola Solutions and Lionbridge.

Host: Adam Asnes

CEO and Founder, Lingoport

Adam leads Lingoport, helping companies internationalize, localize, and test software as part of every sprint and release. His work focuses on embedding i18n and localization into agile development through automation, enabling faster global rollout with higher quality.

This talk is likely to include both high level and some technical aspects, all of which will be clearly explained for various levels of understanding.

There will be a live Q&A at the end for webinar attendees.

📅 Date: January 28, Wednesday
⏰ Time: 8 AM Pacific | 11 AM Eastern | 17:00 CET

Speaker: Nicolas Martinez, Senior Localization Software Operations Specialist, Motorola
Host: Adam Asnes, CEO of Lingoport.

Webinar Recording

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