An Interview About Globalization Technology Allison McDougall

As part of Lingoport’s webinar, Learn Continuous i18n & L10n, and Buy a Droid Too!, we interviewed our featured guest speaker, Allison McDougall, SVP of Global Sales at Amplexor, to get some quick insights into the current state and future of globalization including processes, technology, communication, and opportunities for improvement.

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How has i18n technology evolved since you began in the industry?

Allison McDougall: Evolution from traditional ‘train-the-trainer’-style teaching developers how to develop code with localization in mind; evolution from identifying potential I18N issues once development is finished to agile-based, ‘real-time’, continuous I18N. It’s been incredible to witness the combined evolution of both Technology as well as overall global awareness!

 

What would you describe as the leading challenge of blending technologies and service?

Allison McDougall: Ah, great question! I would say “Understanding the BUSINESS need and ensuring that all team members continue to stay on the same page in terms of requirements, interdependencies, and communication.”

 

How do you feel globalization will evolve over the next 20 years? How will the technology continue to evolve?

Allison McDougall: Most of us are feeling the effects of increased automation and AI in the industry now … Content and software DEVELOPMENT will become much more automated, as will globalization efforts. Content data stores will be used to create more content, and we’ll be able to globalize much faster using existing technologies that embed AI and are able to make complex decisions ‘on the fly’. People working in this industry will become even more strategic, more valuable, more consultative as we educate clients and executives about the pros/cons around developing software and content that most effectively aligns with business goals.

 

What is the biggest opportunity to improve globalization processes?

Allison McDougall: Identify your internal Champion. Move up the value chain, insist upon your ‘seat at the table’, create globalized software and content at source — something we have been evangelizing for well over a decade. Globalization can no longer be an after-thought.

Date/Time

  • Date: September 26th, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A

 

Ready to learn more? View the webinar today!

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Webinar: Learn Continuous i18n & L10n, and Buy a Droid Too!

Are you a Star Wars fan? Are you struggling to gain globalization support from your organization?

Register for our upcoming webinar, “Learn Continuous i18n & L10n, and Buy a Droid Too!,” for the exclusive debut and demonstration of our new Star Wars themed sandbox e-commerce site.

You’ll be able to explore i18n issues in real-time, share with your team, & provide a better understanding of i18n & continuous L10n issues, processes, and technologies. Battling the “dark side” of globalization…just became fun!

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“Use The Force”…of i18n and L10n Technology

Lingoport has created an e-commerce site, Rebel Outfitters, that demonstrates the concept and technologies that put internationalization, localization, context and Linguistic QA in sync with the speed and changes of agile development.

Want to localize for Yoda? How about Sith? After the webinar you’ll have first access to play with the sandbox, explore our various Star Wars themed i18n and L10n issues, share with your team, and have some fun.

i18n and L10n Jedi Master Insights

In this webinar we’ll hear from Adam Asnes, CEO of Lingoport, Olivier Libouban, VP of Product Development at Lingoport, and Allison McDougall, SVP of Global Sales at Amplexor, each industry veterans with extensive globalization experience.

Featured Guest

The webinar will features special guest, Allison McDougall, SVP of Global Sales at Amplexor. Allison is a board member of Women in Localization and a globalization-guru with over twenty years of multi-faceted experience. She’ll be sharing her extensive knowledge and insights, discussing the challenges and opportunities of blending technologies and service for fast and efficient globalization.

 

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Date/Time

  • Date: September 26, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A

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An Interview About Globalization with Kevin Benson

As part of Lingoport’s webinar, How to Engage Your Organization and Gain Critical Globalization Support, we interviewed guest speaker, Kevin Benson, Global VP of Corporate Sales at United Language Group to get some quick insights into the state of globalization including processes, communication, and opportunities for improvement.

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How has globalization evolved since you started in the industry?

Kevin Benson: Process optimization and enhancement, to support human translation, are the most noticeable differences in the industry over the last decade. The ability to seamlessly share content from internal systems of record, without human intervention, has allowed companies to expand their efforts at globalization. Incorporating MT to augment human-based process, in addition to TM, is quickly changing the face of globalization as companies are able to leverage globalization across a broader spectrum of content and processes.

 

What would you describe as the number one globalization challenge organizations face?

Kevin Benson: Budgetary constraints continue to hamper globalization efforts across companies at a global level. Globalization is often considered as an afterthought around processes which are already optimized for throughput.

 

How does a lack of support and understanding from leadership teams impact globalization quality and efficiencies?

Kevin Benson: Not considering the budgetary implications of globalization often times causes companies to accept short-cuts in the globalization process which directly impact process efficiency and quality of final content. A firm understanding of globalization processes, investment requirements and overhead of not addressing early in the process is critical to success. Many leadership teams are frustrated by the investment required to ensure global acceptance of their products, but fail to consider or understand the potential cost savings offered by pre-planning and process optimization in the area of globalization.

 

What is the biggest opportunity to improve globalization processes?

Kevin Benson: Technology and trusted vendor partnerships go hand-in-hand in improving globalization process. Building a globalization process on a foundation of technology, supported by a collaborative team of resources offers tremendous gains on long-term investment and time to market.

Ready to learn more? View the webinar today!

Date/Time

  • Date: August 22, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A

 

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Webinar: How to Engage Your Organization and Gain Critical Globalization Support

It’s surprising, but here in 2019, our industry professionals are still fighting US-Centric perspectives that see software globalization as a low priority.  There are still attitudes that US English is fine for expanding to global customers.

The battle has certainly gotten easier, but it still remains. There’s also tactical friction, in that localization can seem expensive and to get in the way.

There are many globalization objections and conditions I have heard in the last couple of years.

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Globalization Objections and Conditions

  • Our customers are technical and need to learn English anyway.
  • Our distributor says that if we give them our source code, they can just replace the strings with Chinese (what is this, 1995?).
  • We are already selling in these countries without doing anything new.
  • Localization is expensive.
  • We’ve already internationalized, but we’ve never tested that out and never translated.
  • We just don’t have time for that, we’re under a lot of release time pressure.
  • That’s a just translation.

These issues and judgements are a symptom of misunderstandings and limited mindsets.

There are organizational objections and impediments to globalization success that start with broad cultural mindset shortcomings, and then there are those that ultimately deal with day to day points of friction. As localization leaders, we need to consider both.

Localization is much more than a project management exercise, even if that is a person’s literal job title.

Webinar

In our webinar, we address cultural and tactical directives toward building more globally aware and responsive teams. We cite examples from experience, plus we’ve polled a few known industry experts.

And if you want to share your own success story, let us know and we can include it in the webinar.

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Date/Time

Date: August 22, 2019
Time: 9am PT | 12pm ET | 18:00 CET
Duration: 45 minutes, plus audience Q&A

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An Interview About i18n Gremlins with Adam Asnes

Adam Asnes, LingoportAs part of Lingoport’s webinar, The Most Common i18n Gremlins and How to Squash Them, we interviewed Lingoport’s own CEO, Adam Asnes to get some quick insights into i18n gremlins and how they are impacting the quality of localization.

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What are i18n gremlins?

Adam Asnes: I18n gremlins are bugs that create localization problems that wouldn’t be tolerated in a product’s native target language (i.e. US-English). They could be as simple as a string that isn’t externalized and will appear in English no matter the target locale, a date/time in the wrong format, a concatenation where the word order, gender or pluralization won’t make sense for translation. These gremlins aren’t cute mistakes and often have a long lifetime until they get fixed.

 

As software development as evolved to become continuous, how has this impacted the frequency of i18n gremlins going undetected and the impact to the localization quality?

Adam Asnes: It is always far easier, faster and less expensive to fix an i18n gremlin during code creation rather than after localization. With continuous development, we have a clear opportunity to measure i18n and give developers feedback during their sprint, just as you might do for other coding quality measurements.

The impact of i18n gremlins is on the frequency and speed of agile development as developers simply may not have time to go back and fix issues if they are discovered after localization. They will be working in a different area of the source code and just seeing the issue after testing usually doesn’t make it obvious where it occurs. This is why i18n Gremlins can hang around for years.

 

What is the biggest consequence developers face when they do not proactively prevent and rectify i18n gremlins?

Adam Asnes: The consequence is that the localization and global sales stakeholders have products where they can’t guarantee the presentation and data quality. You localize in the first place for competitive advantage or at least parity in markets. There is so much invested in global opportunities. The US is 24.4% of the global economy measured in 2017 down from 60% twenty years ago. Why not have a product that reflects that?

 

What i18n issue would you describe as the king of all gremlins?

Adam Asnes: Indifference is the king of all gremlins. When executives remain ignorant, you don’t have global directives. When managers remain indifferent, you have a sloppy attention to i18n. When developers remain indifferent, you have shoddy application of locale.

For a list of i18n Gremlins, see: https://wiki.lingoport.com/Gremlins

 

Ready to learn more? View the recording today!

Date/Time

  • Date: July 30, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A

 

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Webinar: The Most Common i18n Gremlins and How to Squash Them

As an i18n solutions provider, we see certain internationalization (i18n), localization (L10n), and quality assurance (QA) issues that commonly arise at many of our client organizations when they first come to us for assistance. These issues not only make for poor L10n results or worse, they can even break localized builds and be very costly to fix.

A Proactive Approach to Gremlin Hunting

In Lingoport’s webinar “The Most Common i18n Gremlins and How to Squash Them,” we explore examples of the most common and costly gremlins, how to catch them early (when they are easy to fix), and processes to keep i18n and L10n up with development and QA.

Issues we explore in the webinar include:

  • Concatenations
  • Improper date formatting
  • Character set issues
  • Dealing with messy resource file formats
  • JSON and YAML issues

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Date/Time

Date: July 30, 2019
Time: 9am PT | 12pm ET | 18:00 CET
Duration: 45 minutes, plus audience Q&A

Agenda Highlights

  • Identifying common i18n, L10n, and QA issues during global software development
  • Methods for uncovering these issues at their source during development
  • Strategies for fixing issues efficiently, reliably, and in a scalable manner
  • The benefits of continuous QA

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Webinar: A Proactive Approach to Global Release Quality

Check out our webinar recording, “A Proactive Approach to Global Release Quality,” and learn how to increase speed while improving quality through technology, processes, and integrated QA.

 

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Bringing Quality and Speed Together

With Continuous I18n and L10n, there’s always pressure to deliver on speed, but it’s of equal importance to deliver exceptional quality. I18n issues, bad file formats, poor translations and a host of human errors consistently break the gains achieved through automation efforts.

Integrating QA to Deliver Superior Speed and Quality

In our June webinar recording, you’ll discover how to not only go faster, but how to deliver higher quality for software translation. We explore the benefits of technology and processes along with how to make QA an effective and continuous part of development, rather than something that happens after a sprint is complete.

We also look at ways to ease push back from developer teams and other stakeholders tasked with delivering new functionality on a tight schedule.

Featured Guest

The webinar recording features special guest, Jim Compton, Technology Program Manager at Moravia’s Language Technology Group. Jim is a localization-industry maven with over twenty-one years of multi-faceted experience. He’s created and implemented solutions to address growing global content needs and has developed a reputation as an innovator and passionate problem-solver.

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Date/Time

  • Date: June 13, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 40 minutes, plus audience Q&A

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Webinar: A 360 Degree View of Continuous Localization

Check out our webinar recording, “A 360 Degree View of Continuous Localization,” and learn how to achieve visibility between development and localization for faster, more accurate localization in alignment with your sprints.

It Takes Tech, Process and People

 

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Visibility’s Impact on Global Agility

When each contributor on your global team has visibility into project status and relevant metrics, your organization can be more globally nimble. During the webinar, hear success stories of effective coordination among software localization teams and developers and uncover the underlying drivers of such success.

Featured Guest

The webinar features special guest, Unn Villius, CSO at the localization and global content firm Vistatec. Unn brings 30 years of industry experience, having served roles ranging from Swedish localizer to engineering manager. Vistatec counts some of the largest organizations in the world among its clients.

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Date/Time

  • Date: May 16, 2019
  • Time: 9AM Pacific, Noon Eastern, 18:00 CEST
  • Duration: 45 minutes, plus audience Q&A

Who Should Attend

  • Development
  • Localization
  • QA
  • Vendor Partners
  • In-country Stakeholders

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Webinar: The New Game Changer for Agile Localization – InContext

Check out the recording of our webinar, “The New Game Changer for Agile Localization – InContext,” and learn how to gain speed and accuracy using an innovative approach to context for software localization through Lingoport InContext.

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The Most Requested Feature is Now Here

A critical software challenge is that translators get lists of words in files, but must make assumptions of the context for their translation work. Glossaries and translation memory help, but a picture is worth a thousand words.

Context increases accuracy, lowers the QA burden and increases agility.

In this webinar, we demonstrate how we bring visual context from the source code to the translator’s TMS view, then deliver translations back to the code. This adds speed and accuracy, without impacting development efforts.

This is one of the most requested features from our software customers over the years, and we’re thrilled to deliver it to you now with InContext.

A Repo-aware Tracking System with Visual Context

InContext

In this webinar, learn how you can automate in-context translation updates, with a repo-aware system tracking localization changes and providing visual rendering of new strings to the translator.

We present this webinar in tandem with special guest Larry Furr, VP of Product at Lingotek, developers of a leading cloud-based translation management system. In the webinar, we feature how context is moved into a TMS environment including the translator workbench.

Solving the Speed Issue of Software Localization

The key issue that holds back localization from keeping up with development is speed. The leading benefit of continuous localization is moving projects faster, in alignment with agile development. But we still have to translate, and despite all our translator tools, when it comes to complex software, the context of the translation has been a problem.

In continuous localization, U/I strings are sent in small batches, leaving the translator little context for a word or message. The translator might receive 16 words in one file, 32 in another, 6 in yet another, and so on. With words having so much nuance per language, you can understand that this is a tough challenge and a solution creates opportunity for improved global user experiences plus cost, time and hassle savings.

But there is no magic in software and that’s why this challenge remained for so many years. We’ve come up with an elegant solution, and we’ll show you how it works.

Like people say, a picture tells a thousand words.

Webinar Date/Time

  • Date: April 18, 2019
  • Time: 9am Pacific Time | 12pm Eastern Time | 18:00 CEST
  • Duration: 45 minutes, plus audience Q&A

Who Should Attend

  • Localization Managers
  • Product Managers
  • Globalization Leads
  • Localization Team Members

 

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New Webinar: Measuring Your Software Localization Process ROI

Return on Investment (ROI) is critical for the justification of business initiatives, as it strengthens an organization’s financial health and ensures more sustainable business success. The gap between localization (L10n) and development has been an ongoing pernicious complaint in the software industry for many years, and this gap has continually eroded returns for software organizations. 

Emphasis on agile and continuous development brings software users new functionality quickly, with controlled risk, faster execution, feedback and adaptation. L10n is performed to raise the appeal and competitiveness of software in any particular market. There should be alignment between L10n and development to maximize business results, yet why is it that the majority of software organizations are lacking in sophisticated internationalization (i18n) and L10n practices, systems, and technology to bridge the gap?

View our webinar “Measuring Your Software Localization Process ROI” to help your organization understand the underlying causes of increased time/costs in the software L10n process. Uncover how your L10n can keep pace with software development and help you achieve greater efficiency, cost savings and business returns.

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Special Guest

Darin GobleOur special guest on the webinar will be Darin Goble, Director, Client Solutions at Welocalize. With 20 years of experience in the localization industry, Darin has worked in production, engineering, solutions and management roles in four different services organizations and held technical and finance roles at Hewlett Packard. He has also served on the Project Management Institute’s board of directors for the Portland Oregon Chapter.

Welocalize

ROI Calculator

All webinar attendees were provided with access to an interactive ROI calculator that enables you to see your potential ROI gains through available software L10n automation.

Webinar Date/Time

  • Date: Wednesday, January 30th
  • Time: 9AM Pacific, Noon Eastern, 18:00 CET
  • Duration: 45 minutes, plus audience Q&A

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