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Small but Mighty: How Two People Scale Localization for a Multi-billion Dollar Company

Webinar Recorded

Thu, November 21, 2024

Duration: 1 hour

9 AM Pacific | 12 PM Eastern | 18:00 CEST

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Small but Mighty: How Two People Scale Localization for a Multi-billion Dollar Company

Many localization teams are understaffed for the challenges they must surmount. In this session, we will discuss how a small localization team is servicing 10 products and marketing teams, translating millions of words per year across 33 languages. We will discuss how automation and devops have transformed localization anarchy into efficient, organized, processes.

We would talk to Brandon Roddey who leads software localization and testing for embedded in-cab displays, web, and mobile applications, ensuring seamless language support for precision technology and agricultural vehicles sold in 164 countries.

Brandon Roddey is an expert in intelligent automation and multilingual technology solutions with 15 years of experience. Brandon’s work balances linguistic detail with the challenges of managing large-scale translations for a major industrial group. He studied AI and Natural Language Processing at Capital Tech University and Carnegie Mellon University and speaks English, French, and Arabic.

CNH Industrial is a global leader in the equipment and services sectors, specializing in agricultural and construction industries. Their focus on localization extends beyond products to include marketing strategies and customer support, enhancing user experience and fostering brand loyalty. Such a comprehensive approach to localization helps CNH Industrial maintain its competitive edge and expand its presence in international markets.

Topics for discussion:

  • How to drive adoption of localization best practices in your organization through integration and Localization Testing & Verification
  • Do’s and Don’ts of software localization for distributed global teams
  • How to scale your operation to deliver more content faster and with limited staffing

🎤 Host:

Todd Flaska, V.P. of Sales – Lingoport.

🎙️Speaker:

Brandon Roddey, Linguistics Engineer at CNH.

Who should attend:

  • Localization managers
  • Program and Product managers
  • Product Development managers
  • Localization Engineers

📅 Date: November 21, 2024 (Thursday)

Time: 9 AM Pacific | Noon Eastern | 18:00 CEST

Webinar Recording

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